Why Yamaha Outboards

THERE’S A SPECIAL FEELING OUR BOATERS LIKE TO CALL THE YAM-AHA MOMENT.

It happens when they turn the key, and their Yamaha starts right up. Or when they go to start their Yamaha again, only to realize it’s already running quietly. It happens when they accelerate effortlessly to plane, or brave swells with confidence, knowing their Yamaha will return them to port before the storm. These are the moments. The “AHA” moments when they’re reminded that Yamaha was the right choice. As boaters ourselves, we can’t wait to show you what’s next. Like the water’s lightest 25-hp outboard, one of the most powerful F90s available, exciting enhancements to our V8 F350C and the  all-new four-stroke, 5.6L V8 425 hp XTO Offshore. And that’s just for starters. More models are now available in both digital electronic and mechanical controls. We’ve added more 25-inch-shaft models to our V MAX SHO® series. And Helm Master® features exciting, new functionality for even more intuitive control. As you learn more about Yamaha outboards, you’ll find another “AHA.” It’s why boaters and boat builders choose Yamaha again and again. They know they can count on us, not simply to provide a reliable boating experience, but a better and more satisfying one—and that’s the real “AHA” moment.